Jonathan Stringfield, Ph.D.

教育

Ph.D., Sociology, University of Illinois at Chicago
M.A., Sociology, DePaul University
B.A., Sociology, University of Illinois at Chicago

关于 Jonathan

Jonathan Stringfield, Ph.D., is director of the University of New Haven’s M.S. in 的电子竞技 Business program, the first and only online such program of its kind.
Dr. Stringfield is the vice president for global business research and marketing at Activision Blizzard and previously held leadership positions at 推特, 脸谱网, and The Nielsen Company. Prior to being named director of M.S. in 的电子竞技 Business program in 2022, he served as an adjunct professor at the University, developing a class curriculum that combines classical marketing, marketing science, and sports marketing.

Dr. Stringfield has spent nearly 20 years as a research and marketing executive specializing in technology. He is widely published and a sought-after speaker on topics ranging from ad-tech, marketing science, and consumer psychology.

Dr. Stringfield recently wrote and published Get in the Game: How to Level Up Your Business with Gaming, 的电子竞技, and Emerging Technologies, a book and roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem.